James Dower

James is a personal training client who I sponsor. This means that I had to be completely 100% positive that I would have someone that I can mould to be their absolute best!!

There has to be a huge amount of trust as I am giving him specific training and nutrition advice and he absolutely must follow it – no question. I want James to succeed in his sport and while I have no specific knowledge on downhill mountain biking (well I do now that I have been out with James!!), I absolutely love the feeling of accomplishment as well proving to others that you have worked harder than them in the quest for getting to the top. Through my partnership with James this is what I expect to achieve.

James may be young in age but he has an awesome maturity as well as business acumen. Because of this he has financed his racing schedule through sponsorship and he was recently was given an ‘entrepreneurial award’ by Jim Marshall OBE. As part of an Olympic scheme he was invited to Beijing to be part of the GB team at the 2009 Olympics.

James training will always be a mix of endurance and stamina as well as increasing his strength. We use many different methods of training and bring in a lot of new functional training that he hasn’t used as part of his routine before.

James’s attitude and determination is exactly what I look for in a client. That absolute desire to give 100% and do the absolute best that you can, at such a young age he certainly as his head screwed on and I know he is going to go a long way in which ever field he ends up in.

Find out more about James by visiting www.jamesdower.co.uk

James’s statement: "The first time I met Simon I was immediately taken in by his charisma and professionalism, and within thirty minutes I knew I wanted to work with him. In my sport Downhill Mountain Biking every second counts and this is exactly the attitude Simon takes when training me, pushing me until the last second of our session. Simon’s dedication, focus and determination to help achieve the goals of his clients is what he is all about."